Visual Design of Instructional Video

Ishita Shah
Elaine Smith
Stanford University

The Stanford Graduate School of Business produced 90+ videos to support a flipped course design. The online learning portion of the course required teaching students of all levels to: learn the basics principles of probability and statistical analysis, understand their application in everyday situations, and use both for business decision-making. The online lecture videos use principles of visual design to help students understand the basic principles and their applications, and facilitate reuse by making it easier for students locate specific content. More specific visual design principles utilized include: consistency, choice of minimal graphics and color to complement the (complex) content, and creating visual cues to indicate theory vs. application.


Leave a Reply