San José State University
Open Education Resources (OER), was used for the first time as primary course materials in an online Principles of Marketing course. Three OER eBooks and other eMaterials were selected for the content delivery. The reading materials were organized in a logical manner in the Learning Management system. The most essential chapters were selected from these OER textbooks, which were available to students for free. The instructor added her lecture videos and students experienced the same quality materials provided by publishers. It allows for lifelong learning as they could come back and view the course materials any time as needed.